What is Vine?
Vine is a mobile application available for iOS devices (iPhone, iPod, iPad) that allows you to create and share mini video clips and share on social networks like Twitter.Vine on Apple Store
6 Seconds to Create an Original Video:
Vine allows you to record video clips a total of 6 seconds using the camera of your smartphone.
- The clip may be comprised of one or more sequences.
- Recorded sequences are placed end to end: to record a sequence from the application, simply press a record button, then release to end the sequence filmed, and move to the next.
- Once completed, the clip is ready to be shared on Vine.co hosting platform, and social networks.
- Once online, the clip is played in a loop: a feature that is reminiscent of gifs.
Audience:
- The users Vine community
- subscribers to its Facebook and Twitter pages through the sharing functionality of the application,
- visitors to its website / blog: videos can be inserted into the web page of your choice.
Which Business users can get benefit from Vine?
- Journalists and media professionals,
- professional marketing (viral marketing)
- community managers,
- artists
- trainers / teachers (introductory video)
- small businesses (to promote a product / product: eg restaurants)
- independent professionals (eg job search)
Grab Vine Now:
Using Vine is free, but requires you to open an account (with an email address, or by connecting to the service by its identifier Twitter). The number of video downloads on the platform is unlimited.
Here are some features of the application:
- Possible to tag a geolocation and a caption to each video added,
- Instant video sharing Vine.co and choice on Facebook and / or Twitter
- be posted on the integration of third party web pages, the video through a code generated from the application ("embed")
- possible use of two cameras (front and back, if available) for shooting movies.
- Vine does not offer features rework or assembly. It is necessary to pass the video in one take.
Using Vine as Marketing Tool:
- Prerequisite: Vine is strongly related to the use of social networks. It is important to be active on Twitter and Facebook, and to have a community of fans / subscribers large enough to expect to benefit from a viral effect once the online video.
- Before shooting: define the content of the video, the target, and set a specific goal in terms of communication: the video must contain an easily understandable message while impacting. Without creativity / originality, it is unlikely that the video becomes viral.
- Take advantage of two constraints Vine: duration (6 seconds) and the Broadcast of the clip, "loop". The format requires fewer footage (0.5 seconds = 12 sequences per sequence). The second constraint emphasizes the "comic" effect or "drop" the image of animated gifs (see below).
- Using his carefully: Vine allows simultaneous recording sound and video. If the first element is interesting from the point of view of the narrative, it excludes a portion of the hearing (eg mobile users in a noisy environment).
- Work the final sequence (fall): the latter condition the possible action of the user viewing the video: sharing, comment, like, etc..
Video Ideas:
- Staging a type situation "Before / After" (increase contrast)
- create a time lapse, revealing the steps of a long process accelerated (recipe, brainstorming, etc.).
- Consumers, users, employees:. Compile a mini-survey responses
- Making a mini-tutorial
- launch an enigma as a video clip,
- promote an upcoming event (teaser)
- publish customer testimonials.
Retain your Audience Through Vine:
Vine can be used more intensively in the context of a retention strategy or expanding your audience. particular in the following context:
- publication of a series of video clips "soap operas"
- competition to reward the most original video. Participation is facilitated by the very short video format and ease of use of the application. Use relevant hashtags (eg brand name) by the participants may increase the visibility of it on social networks.
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